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Company
Profile (BACK)
Rainbow Promotions, LLC is a company that specializes in event planning
and promotion. We produce
and promote special events such as festivals, seminars, concerts, fund
raisers, corporate parties and various other events.
The services we provide to our clients include, but are not
limited to:
staging and logistics
lighting and sound,
entertainment procurement
graphics
vendor opportunities,
radio and print advertising,
public relations
event marketing strategies
We create and orchestrate radio promotions and tie-ins with retail,
assist in acquiring sponsors, act as a publicity liaison between the
client and third parties and act as an interface between the advertising
agency and its clients.
History
Al
Williams. CEO and President of Rainbow Promotions, LLC, founded the
company as a family business 29 years ago. A professional musician and
successful entrepreneur, Williams owned and operated the Jazz Safari
restaurant and nightclub (adjacent to the
Queen Mary) for eight years.
In 1978, he co-founded the first Southern California Jazz Festival which
took place aboard the Queen Mary.
He also owned and operated Birdland West restaurant and nightclub
(downtown Long Beach) for eight
years. In 1972, he launched
his career in event promotions when he produced a concert mini-series at
the Breakers Hotel in Long Beach and co-founded the Long Beach Carnaval,
a two-day extravaganza with five stages, two parades, and featuring
Country Western, Zydeco, Latin, Pop, R&B and
Jazz music. In 1987,
he founded Rainbow Promotions, LLC and in 1988, he produced the first
annual Long Beach Jazz festival.
In 1992, his daughter Kimberly S. Benoit became a partner in
Rainbow Promotions and was appointed Vice President/General Manager.
Kim is a graduate of California State University Dominguez Hills
and she holds a degree in Business and Finance.
In their joint venture, Al Williams, who remains the visionary
compass of the company, brings to the table wisdom, levity, careful
analysis, and solutions to artistic and business challenges.
His open door, realistic, and frank but firm entrepreneurial
leadership has guided the company’s success.
Kim oversees the day-to-day operating details of the company, the
all important following-up on specifics to be sure that all the pieces
are efficiently in place.
She is instrumental in developing marketing strategies and coordinating
all aspects of the President’s event planning.
Together they provide the visionary force behind Rainbow’s
projects. Over the years,
Rainbow Promotions, LLC has set the precedence for keeping jazz alive
and increasing public awareness of the art form.
The Long Beach Jazz Festival, now
in it’s 21st year, is established as one of
America’s premier music events of the
summer.
Mission
To
create and maintain high quality in a professionally managed annual
program of interactive special events and concerts in Long Beach as well
as in other Southern California cities.
Rainbow events are designed to ensure the participation of a
greater number of local residents and tourists of all age groups and
demographics throughout the year.
Rainbow Promotions, LLC will continue to be a champion for the
preservation of jazz, creating and promoting the best in music concerts,
festivals, and special events.
We look to diversify our operations, not only for growth, but
also for longevity, and to build new customer relationships thereby
expanding our customer base.
Highlights
From
Rainbow Promotions, LLC’s modest beginning, great strides have been
made. Despite the challenges
posed by a struggling economy, the company remains strong.
Rainbow Promotions, LLC has conceptualized and produced numerous
events. The many innovative
projects and special events produced and promoted by Rainbow Promotions,
LLC are as follows:
Founder of the Long Beach
Jazz Festival. A three-day
event featuring performances by celebrated artists and a diversity of
musical genres (straight ahead, smooth, fusion, bebop, Latin, R&B,
blues, etc.) Festival goers enjoy an array of food vendors, beverages,
arts & crafts exhibits and various retailers.
Located at the beautiful Rainbow Lagoon Park,
the festival has become a destination for nearly 30,000 music lovers
each year from across the nation and Europe
as well.
Rainbow Promotions, LLC collaboration with
BET
on Jazz for the inauguration of the San Diego Smooth Jazz Festival,
located at the breathtaking Embarcadero Marina Park South.
The 4th Annual San Diego Smooth Jazz Festival was
celebrated in 2005.
Established the National Association of Jazz Artists (NAJA: dedicated to
the restoration and preservation of jazz as the authentic American art
form) and produced the National Association of Jazz Artists Conference
and Awards Show in l997. The conference portion featured jazz artists in
workshops and clinics, panel discussions, and presentations by leaders
in the industry, and the First Annual American Jazz Awards, held at the
Terrace Theatre, featured an all-star cast of award presenters and
celebrated jazz musician honorees.
Valentine Celebration Dinner Concert now in its 7th year at
the Terrace Theatre, Long
Beach
Center for the Performing
Arts
Winter and Spring Concert Series at the Terrace Theatre
Produced and promoted a series of shows at the
Lynwood
Performing
Arts
Center for the City of Lynwood
Produced the Viking Serenade First Jazz Cruise
Created and produced the San Diego Thanksgiving Mini-Fest
Provided talent for the new Grand Opening of the Long Beach Convention Center
Procured entertainment for the Black Business Expo at the Los Angeles Convention
Center
Organized and co-produced the 2-day Long Beach Multicultural Carnaval
Procured and coordinated talent for the 7th & Figueroa
Concert Series
Awards
United
States
Honors of Recognition for the
Long Beach Jazz Festival
A
City of Long Beach Proclamation for the National
Association of Jazz Artists Awards
Certification of Recognition
from the
City of Long Beach and from Los Angeles
Commendations from
the City of Long Beach, City of
Carson, City of Compton, City of Gardena, and the
City of Lynwood
Commendations from
the National Black Caucus for
promoting inter-cultural awareness with dedication, commitment, and
support of the Arts
Commendations
from the
County
of Los Angeles |
